Post by CEO Business Insights on May 24, 2013 17:39:59 GMT
Big businesses advertise to create name recognition and future sales. Small businesses either don't have that luxury or simply can't afford to do that. Instead, try designing your advertising to produce sales... now.
One way to accomplish this is to always include an offer in your advertising - and an easy way for prospective customers to respond to it. Many entrepreneurs make the mistake of going to great lengths to put a great advertising component together. Then forgetting to include what action people need to take in their ads.
Instead of telling the reader, who are potential new customers, exactly what action to take. Most businesses just blandly list out their phone number and website information. A pure waste is all that is really.
In the advertising world, it really does pay to be direct. Here are a few tips on creating powerful, compelling ads.
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One way to accomplish this is to always include an offer in your advertising - and an easy way for prospective customers to respond to it. Many entrepreneurs make the mistake of going to great lengths to put a great advertising component together. Then forgetting to include what action people need to take in their ads.
Instead of telling the reader, who are potential new customers, exactly what action to take. Most businesses just blandly list out their phone number and website information. A pure waste is all that is really.
In the advertising world, it really does pay to be direct. Here are a few tips on creating powerful, compelling ads.
READ MORE